If someone asks how to choose fonts for your design project? Then this saying will fit it.
“Choosing the perfect font palette is a lot like choosing your favorite ice cream flavor.”
You want it to be sweet, but not too sweet; creamy with just the right amount of crunch. You want it to melt in your mouth, but not make you feel like you’re going to be sick afterward. It should be just rich enough to make you feel like you need another bite — but not so rich that it makes you feel guilty about eating it.
It’s very crucial to select a font that conveys the right message, fits with your branding, and is easy to read. With so many options available, it can be hard to know where to start.
Never fear, that’s why we’re here to help! We’ve found 5 amazing ways how to choose fonts for your project.
1. Select the Correct Font Family
When you choose fonts for your project, it’s important to remember that different fonts have different personalities. Some are bold and dramatic; some are reserved and understated. Some are totally modern; some are timeless.
There are many different kinds of fonts, and each has unique qualities and functions:
Serif: Serif fonts have vertical lines at the end of letters. This makes them easier to read, but they can be harder to work with than sans-serif fonts.
Sans-serif: Sans-serif fonts do not have vertical lines at the end of letters, making them much easier to use in large blocks of text. They are best for body copy or headlines, but not necessarily for titles or other elements that need to stand out from text blocks (because they tend to blend into the background).
Decorative: Decorative fonts are fun and playful! These fonts can be used for headers or titles but should never be used for body copy since they’re harder to read than other types of fonts.
2. Create a Typographic Hierarchy
A typographic hierarchy is the visual organization of type elements on a page.
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When you choose fonts, it is used to establish a clear visual structure, making it easier for readers to quickly identify the most important information and navigate the page more easily.
A typographic hierarchy usually starts with a large headline at the top of the page, followed by the main body text and then secondary text such as subheadings and captions.
The width, height, thickness, style, and size of a font will depend on the specific font you are using and the purpose of the text.
Quick note: Some fonts look better in short sentences and some fonts work better for paragraphs while some others are more flexible and can work well in both short sentences and longer paragraphs.
3. Choose the Perfect Pairing fonts
Just like a good relationship, we need to find the perfect pair of font combinations to have a perfect life. This is another tip on how to choose fonts for your project.
Remember that each font comes in different shapes and sizes, and it presents different personalities. Using one font family and making use of size, style, and uppercase and lowercase can create contrasting titles and subtitles.
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To help you start, here are some great combinations that you can use:
- Gotham & Open Sans: This classic pairing provides a bold and modern look to your designs.
- Montserrat & Roboto: This classic pairing provides a modern and sophisticated look to your designs.
- Playfair Display & Lato: This combination provides an elegant and classic look to your designs.
- Raleway & Merriweather: This combination provides an airy and vintage look to your designs.
- Oswald & Source Sans Pro: This combination provides a modern and clean look to your designs.
4. Make it readable
When you choose fonts for your project, you need to make sure that it’s going to be legible and readable. I’m sure, you don’t want your content to be hard to understand because the font is too fancy or ornate.
Readability can be improved when combining the right fonts by making sure that the fonts have good contrast and complement each other.
It’s necessary to use a font size that is comfortable for the reader and can help make the text easier to read.
One thing to help, try to use a color palette that is not too bright or too dull can help draw the reader in and make the text easier to read.
Also read: How to Create Brand Story to Improve your Brand
5. Match your brand personality
Choose the fonts that reflect your brand personality. Keep in mind the tone of your content and the audience you want to reach.
If your audience is older, they may be more likely to respond better to something more traditional like Times New Roman or Garamond — these fonts have been around for ages and aren’t going anywhere anytime soon.
But if your audience is younger, they might appreciate something more trendy like Helvetica or Comic Sans — these fonts have their own look and feel that makes them stand out from the crowd.