How Good Design Can Lead To More Sales

January 12, 2023

A good design turns your brand a competitive edge, drives powerful marketing results, plus it makes you stand out.

I am sure many people out there think that graphic design is nothing more than beautiful images, texts, figures, or something like that. Nothing wrong with that opinion, but graphic design actually more than just enchanting logos, good packaging, and products.

Design is more than how it looks. Good graphic design can be used to increase the sales of your business as well.

One of my business friends once told me that good design is a good business. Believe it or not, we often choose a brand or service that offers based on its appearance on social media ads or other advertisements. And in this article, I will tell you how a good design will increase more sales and business growth.

1. That first impression that matters

The design of the product, the logo, or the packaging design are the way we communicate the value of our brand to the customers. Now, imagine you are walking through a grocery store to buy a body wash. Many body wash products or brands in front of your eyes compete by presenting a good design to get your attention and convince you that they are worth buying.

Here, I guess you will choose the most attractive design product and then you decide whether you buy it or not. The good design of a product really matters and plays a huge role in increasing sales. And so, a good designer will consider how it looks and how it works.

2. Good design builds customer trust

Design is the first thing the consumer sees when looking at your brand. It can be the logo, packaging, advertisement, or anywhere on your business’s social media. Moreover, your brand design can establish long-lasting emotional connections and build trust with your target consumer.

Also read: How to Create Brand Story to Improve your Brand

3. Good design broadens target audience

Before we continue, look at these two product design examples.

Good design can help you market or broaden your business’s target audience of several categories of people. Look at the examples above, the design really specifies the audience that you want to reach or the product is used for.

So that’s why considering the voice of your brand and the product’s value have to be well represented and communicated in a good design.

4. Motivate people to take action

One of the essential things that should be included in a good design is adding ‘call to action words. Those words, such as “Try it now”, “Buy it now”, or “Download for free” will convince your customers to take action.

In the present day, calls to action are a little less concerned with life and death but are still extremely effective when done right. Motivate your audience to take action and click that button, buy that product, share that image — whatever your goal is, convince them to take a step forward by pairing enticing type and even more enticing design.

5. Good design makes your brand memorable

Again, design is way more than just a picture or a logo. It goes so much deeper than that.

A good graphic designer will carefully consider the color of the brands, and the pattern or lines used so the product will remember immediately. Sometimes, people only remember some elements that are used in the design. It will help them identify the product before they decide to buy or recommend it to other people.

In the end, having a good design that can communicate your brand to your customers is important. Design fills in all the blanks that the written word misses out on, it communicates your brand’s personality, values, and overall identity to the audience. Good design allows your customers to easily find key information about product pricing and company policies on your product.

Well, have you had a good brand design?

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We understand that doing product design might be complicated sometimes but you need to complete your setup in time. There is no better way to save time than to use pre-designed templates.

Thankfully there are templates available for every channel and every size for your project design. You can choose any design and easily customize depending on your need. Take a look here to get more free Canva templates to use.